In response to Ubisec’s challenge, our SEO experts developed a focused link building campaign targeting the Orange County area. This strategy began with an in-depth keyword research and competitor analysis to identify the most impactful local keywords.

The team then optimized Ubisec’s Orange County page to target the selected keyword, “IT consulting Orange County.” This process involved not only refining the page content but also ensuring strategic placement of the keyword in key SEO locations within the page.

Our SEO experts meticulously crafted a strategy that entailed refreshing and extending the content of target pages and initiating an aggressive link-building campaign, which involved building 12 links per month for 3 target pages.

We zeroed in on the keyword “it support orange county,” despite it being a formidable challenge due to the client’s initial low DA.

Our strategy was twofold: enrich the page with robust, SEO-optimized content and fortify its authority with a rigorous link-building campaign.

Our team developed a comprehensive local SEO strategy for Endsight, focusing on the most effective keywords to boost their site’s rank. We conducted extensive keyword research and competitor analysis within the San Diego area.

We targeted high-ROI keywords “IT Support San Diego” and “IT Services San Diego,” optimizing their Managed IT Services page and homepage for these terms. We also conducted a thorough audit of the page for technical errors, ensuring an exceptional browsing experience for users.

Finally, we launched a robust outreach campaign to secure backlinks for the targeted pages, significantly boosting the website’s authority and its ability to rank.

Our technical support team had a well-oiled machine in place to handle such situations. They utilized a script maintained by our developers to identify plugin vulnerabilities. 

Once an exploit was found, it was flagged immediately to our testers and engineers.

The remediation process involved creating a site backup and pushing the fix to the affected sites. The team then ran general tests to ensure the fix hadn’t disrupted site functionality. A small team dedicated to upgrading plugins ensured these updates didn’t impact other parts of our support services.

Our internal communication and quick response protocol also played a crucial role. 

The team was notified about the exploit via Slack, which kept everyone informed and aware. Moreover, we maintained an impressive SLA of 24 hours to patch every site with a vulnerability, with trained personnel ready round-the-clock. 

Even in the absence of a developer, a support agent would escalate the issue to their ‘panic room,’ thereby ensuring that a patch was implemented swiftly.

To ensure robust and ongoing security, we deployed a range of active/passive and on-site/server-level measures. 

These included: 

• Secure WordPress Hosting
• Unique Login URLs
• Two-Factor Authentication
• SSL certificates
• XML-RPC disabled 
• HTTP Security Headers 
• WordPress Security Plugins 
• Database Security 
• Secure File and Server Permissions 
• reCAPTCHA Support 
• Hardware firewalls 
• DDoS detection
• Encrypted SFTP
• SSH connections

We conducted a thorough audit of IMPACT’s GMB listing to identify areas for improvement and optimize their profile. 

Through research and analysis, we uncovered the need for more citations with updated information as well as better keyword optimization on the listing. 

Our specialists got to work by building new citations and optimizing existing ones. In addition, IMPACT — as an MSP — were set up with the most optimal keywords for their industry.

Lastly, a custom content calendar was created in order to make sure posts were uploaded frequently (3-4 times per month).

The S&A team decided to organize the client’s Google Ads Campaign into a Single Keyword Ad Group (SKAG) method. SKAG is a particular Google Ads/Adwords account campaign structure where each keyword has a dedicated ad group with the end goal of increasing the overall click through rate.

This is more suited to smaller scale ad accounts that have a manageable number of keywords.

Single Keyword Ad Groups have a number of advantages. It offers far greater control over campaigns crucial insight into the performance of keywords. Each keyword within the ad group can be optimized, advertising can be made more relevant, keyword bidding (search engine advertising) can be honed, and quality score (a Google Ads metric that rates the quality of your ad compared to others) can be greatly improved. 

In short, a SKAG campaign structure offers an incredibly data-rich perspective that helps promote the relevance of adverts at the keyword level.

This new structure was applied to boost the conversion results of the campaign. The new implementation of SKAGs resulted in an increase of conversions for Network Access over time.

In 2021, Healthy IT decided to branch out from their target market to businesses outside of the healthcare industry, including law firms and other small businesses.

In order to appeal to these new potential clients, the Pronto team tailored some of Healthy IT’s service pages to match their target markets. Paulo, our Marketing Account Manager and SEO specialists worked closely with Healthy IT to figure out the best strategy to reach these new audiences. 

We provided Healthy IT with clear guidance on what content to generate, and made sure they had service pages that are specific to their target audience – one for dental and healthcare practices, one for legal practices and another one for small businesses that fall outside of the other categories. 

A clear link building plan helped ensure that each of these service pages would rank highly for their relevant target keywords. Starting off with making sure the website was ranking firmly within the top 10 for existing location pages, we then moved on to building links to new pages created for the new target markets.

A Pronto marketing account manager noted these stagnant results over time and wanted to shift gears. We found that Athens Micro’s blog suggestions weren’t targeting keywords with high search volumes.

Our blog writers took the full reins and built a well-researched content plan that targets not only high-volume keywords but also the IT firm’s audience at different stages of the marketing funnel.

This effort led to an increase in their monthly site traffic, which rose going back to an average of over 1,000 sessions per month again by the end of 2020.